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Thanks, great read.

The outsourced/incubator approach from my experience (about 5 times!) is a disaster.

I think first and foremost it’s (innovation) a people challenge. In large orgs apathy and lethargy often set in (sometimes quite deeply).

You need to have a constant sprinkling of key leaders and individuals who’re driving with force to disrupt in an “outcomes” led way.

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Yesssss, totally agree!!! 🤙🏼

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